Marketing And Sustainability From The Perspective Of...

Marketing cannot be defined by a single aspect. Marketing is formulated by the approach of satisfying customer’s wants and needs, segmentation, targeting and positioning and meeting organizations objectives. To function effective marketing is to create awareness, market research and create a desire for a product or service to name a few. Every person in an organization is responsible for marketing. Drucker (1954) stated that ‘Marketing is not only much broader than selling. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise.’ The aim of this report is to critically analyse ’Marketing and sustainability from the perspective of future decision makers’ by D. Pantelic, M Sakal and A Zenhetner (2016). In doing so, clearly defining and explaining what is meant by the term ‘sustainability’. Critically evaluating the results presented within the article. Evaluating the impact the finding will have on marketers in the industry and recommendations to marketers on how to respond to these impacts. What is Sustainability? According to World Commission on Environment and Development. (1987). Sustainability is defined by maintaining the needs of the current generation without compromising forthcoming generation’s individual needs. Chambers, Porritt and Thomas (2007) also agree that a sustainable development comes fromShow MoreRelatedB2b Branding : A Sustainability Perspective1377 Words   |  6 PagesB2B BRANDING IN EMERGING MARKETS: A SUSTAINABILITY PERSPECTIVE INTRODUCTION B2B companies, especially in emerging economies, operate in socio-economically and ecologically susceptible areas. We will have to create a conceptual model for how they can utilize develop a conceptual model for how they can leverage sustainability to build their corporate reputation and gain both social and financial rewards. In doing so companies change their focus from being market, customer or even shareholder drivenRead MoreSustainability Planning For Sustainable Policies Essay1357 Words   |  6 Pagessingle tool under any given circumstance. The primary reason for sustainability planning in Forest Management, Wildlife Conservation and Rangeland Management lies in ensuring natural resources serve the present as well as future population. However, it is impossible to convince the population that is being driven by economic needs to abide by sustainable policies without concrete reasons; this brings in the notion of science-based decision making. Just in case a significant port ion of the resources haveRead MoreTesla Ford s Influence On American Innovation Essay1567 Words   |  7 Pagesone of the highest growth rate in U.S. This success of the company is contributed to Elon Musk, the CEO and Product Architect of Tesla (Tesla, 2014), who has a very strong vision of company’s future. Finance Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. From the figures below, it showed that Tesla had a net loss in 2012. It was until the first quarter of 2013 that Tesla finally posted profits for the first time in its ten-year history. Tesla sufferedRead MoreChanging Consumer Based Fashion Industry1443 Words   |  6 Pagestowards sustainability, and overall environmental awareness effect consumer decisions. From an economic perspective, looking at the opportunity cost of clothing quality, supply of produced clothing, and demand for a new found sustainable market give the fashion an industry an opportunity to grow into a more sustainable venture. As social media grew with the advancement of technology, so did the knowledge of trends within the fast moving and producing fashion industry. In a sustainability articleRead MoreResearch Methodology in Functional Areas1513 Words   |  7 PagesRESEARCH METHODOLOGY RELEVANCE OF RESEARCH IN DECISION MAKING IN VARIOUS FUNCTIONAL AREAS OF BUSINESS SUBMITTED BY: DEEPTI(0918111) KRITHIKA (0918119) NAMRATA (0918124) NITA (0918129) NIDHI(091812) SHYAMALA (0918154) RELEVANCE OF RESEACH IN BUSINESS While many business ideas blossom into successful businesses, there are many others that did not move beyond the business plan or offering memorandum. And among those that get funded and started, many fail eventually. While there can be manyRead MoreSustainability Change The Landscape Of The Competitive Market World Essay1821 Words   |  8 PagesSustainability is generating higher attention and growth in public awareness with each passing day. Sustainability issues are increasing concern to all living beings, as it is a growing agenda for the government legislatives. The media does not lose a chance to cover any aspect of the topic and thus we know that sustainability and business are now one of the hottest topics of the time. The questions that we face now are, will sustainability change the landscape of the competitive market world? IfRead MoreImportance Of Entrepreneurship During The 21st Century Essay1572 Words   |  7 Pagesprimarily responsible. These social entrepreneurs easy to use, you understand and integrate ethical broad support ideas to take the number of citizens who resist your idea and put it to maximize. Leading social entrepreneurs prove recruiters masses makers- local models that citizens of their ideas by way of action can do almost anything. This article examines the role of social enterprise in the private sector in sustainable development in New Zealand. A review of the literature shows a wide rangeRead MoreResearch Methodology in Functional Areas1504 Words   |  7 PagesRESEARCH METHODOLOGY RELEVANCE OF RESEARCH IN DECISION MAKING IN VARIOUS FUNCTIONAL AREAS OF BUSINESS SUBMITTED BY: DEEPTI(0918111) KRITHIKA (0918119) NAMRATA (0918124) NITA (0918129) NIDHI(091812) SHYAMALA (0918154) RELEVANCE OF RESEACH IN BUSINESS While many business ideas blossom into successful businesses, there are many others that did not move beyond the business plan or offering memorandum. And among those that get funded and started, many fail eventuallyRead MoreManaging Public Transport Using Customer Satisfaction Data837 Words   |  3 PagesPublic transport in an era where sustainability matters are thoroughly concern and have to comply with customer needs and expectation, challenges certain research on how customers perceive service quality at this sector (Fonseca et al. 2010). For instance, in service quality concept, reliability identified as significant factor to measure customer satisfaction since it can affect the way of customer or non-customer perception related with their travel experience (Edvardsson 1998). Therefore, satisfactionRead MoreNintendos Strategic Decision For New Market Space1707 Words   |  7 Pagesconsideration as well. Correspondingly, this report will analyze Nintendo’s operational decisions in the context of whether they have benefitted or hindered the company’s success. Company Strategy Nintendo sympathizes with a corporate ideology known as â€Å"Blue Ocean† strategy. The Blue Ocean entails that Nintendo will search for new market space, i.e. newer bluer waters, as opposed to creating red waters, bloodied from competition. Though this strategy is merely something to strive toward, it greatly

Investment Appraisal tools and techniques are used by many

Essays on Investment Appraisal tools and techniques are used by many organizations in the private and public sectors . Critically evaluate the differences and similarities in their use in both the private and public sectors Essay Investment Tools and Techniques An investment appraisal is the activity of calculating the effect of a problem, change or an incident on a business process. It involves assessing the viability of a given project and justifying the expenditure of the capital allocated to that project. There are various investment appraisal techniques used in the public and private sectors. They include the payback method, the average rate of return method and the net present value method. These are used by many organizations in the public and private sectors (Gotze, 2010, p. 9). The payback method is usually preferred by small businesses due to its simplicity. The payback period can be defined as the time taken for the machinery or equipment to generate sufficient net cash flow to pay for its costs. The average rate of return technique involves taking the total yield of an asset over its whole life into account. The net present value method involves taking into account the size of the inflow cash over the life of equipment, but it also makes adjustments for the timing of the cash (Erickson, 2013, p. 23). In view of these, an investment appraisal is done to determine whether an investment is worthwhile or not. Generally, businesses invest to increase their profits by making certain changes or improvements. These may include improving their operations, matching supply to demand, reducing manufacturing costs and increasing productivity and or efficiency in operations. This is common in both the public and private sectors. However, it is different for non-profit making organizations whose incentive to invest is driven by the need to improve efficiency, effectiveness and the economy of the organization. This provides value for money (Lumby, 1998, p. 31). There are some key considerations that are looked into by firms before investing. These considerations are what determines the differences between the public and private sectors. These considerations include the simplicity required, the degree of accuracy required, and the extent to which future cash flows can be measured accurately. They also consider the extent to which future interest rates can be factored in, and the necessity of factoring in the effects of inflation (Langdon, 2002, p.27). The public and private sectors consider the simplicity required due to the implementation of the project. However, the public sector is different in that they have more capital base as compared to the private sector. The public sector mostly relies on tax paid therefore they have a continuous flow of cash. On the other hand, the private sector has limited capital and so they have to factor in the simplicity in terms of implementation and cash flow. The degree of accuracy required is both in the public and private sectors. This is because most of the investments require a high degree of accuracy to ensure that the expected returns are gained (Dayananda, 2002, p. 25). Since most business investments require huge sums of cash, it is important to know the facts related to an investment and the risks involved. These require a high degree of accuracy to ensure that the returns on the investment are worthwhile. Another consideration is the extent to which future cash flows can be measured accurately. It is important for both the public and the private sectors to make investments that are sure to bring in cash that can be foreseen. This is because the organizations need to be aware of whether the investment will lead to their continued operation and even improvement, or closure due to lack of funds (Bacon, 2010, p.33). Extent to which future cash flows can be measured accurately is also important for budgeting. The public and private sectors make a budget for future income and expenses. This will enable them know which area needs cost cutting and which area needs more attention in, due to its ability to bring in more cash. It will also enable them make prior arrangements regarding their expected supply and services offered. This is common in both sectors since they both need to continue running in an efficient way and make profits (Arnold, 2008, p. 27). Another key consideration is future interest rates and inflation. Most businesses require some form of lending at some point. Most of their lending comes from financial institutions like banks. If they make an investment using cash borrowed from financial institutions, they attract an interest rate. This rates change from time to time and so they need to be factored in. This is because it affects the cash flow and if wrongly predicted, might lead to financial strains. However, this applies mostly to the private sector. This is because the public sector has an assured cash flow and can increase it at any time in various ways including increase of taxes. Inflation is also a key consideration by both sectors because they are both affected in the same way (Ross, 2009, p. 36). In conclusion, both sectors face common issues, only that the public sector has a higher advantage in others. This is because the public sector has access to a higher amount for investing and the private sector has limited. The public sector also plays a huge role in business trends therefore putting the private sector in check. This is based on the reason that there are some investments that can only be undertaken by the public sector through government projects. It enables for equality in provision of services that require a huge capital to invest in (Pike, H.U. 2008, p. 29). References Arnold, G. 2008. Corporate Financial Management: Includes Myfinancelab. 4th Edition. Financial Times Management. Bacon, F. 2010. Corporate Financial Management. Copley Custom Textbooks. Dayananda, D. 2002. Capital Budgeting: Financial Appraisal of Investment Projects. Cambridge University Press. Erickson, K. H. 2013. Investent Appraisal: Simple Introduction. Kindle Edition. Amazon Digital Services. Gotze, U. 2010, Investment Appraisal: Methods and Models. 1st Edition. Springer Langdon, K. 2002. Investment Appraisal: Finance. 1 Edition. Capston. Lumby, S. 1998. Investment Appraisal and Financial Decisions. 6 Edition. Cengage Learning Business Press. Pike, R. 2008. Corporate Finance and Investment: Decisions and Strategies + My Finance Lab. Financial Times Management. Ross, S. 2009. Corporate Finance. 9 Edition. McGraw-Hill/Irwin.

How Contract Breaches Affect Businesses Free Essays

A contract is an agreement between two parties, each agreeing to do or forbear from doing something. A contract, if properly formed, is legally binding and all parties to a contract are required to perform their respective obligations under the contract, failing which legal action can be taken. A failure or refusal to perform one’s obligations under the contract will be called a â€Å"breach† of the contract. We will write a custom essay sample on How Contract Breaches Affect Businesses or any similar topic only for you Order Now Contract breaches have wide ranging consequences both legal and practical to the parties to the contract. This article will address the various effects that contract breaches will have on businesses. Some of them are set out below:- (a) Injury to reputation – It is not good for a business’ reputation if word gets out that they have not honored their part of the contract. Other companies will be reluctant to do business with an entity which has previously defaulted on other contracts, especially when the default can be seen to be intentional or as part of a sharp business practice. The injury to reputation can be incalculable and can have long lasting effects on the company getting new business. (b) Events of default – Sometimes breaching a contract, especially if it involves payment of money, can expose you to legal action including insolvency proceedings. These will often trigger the â€Å"event of default† clause in a lot of commercial contracts, especially those involving financial institutions. This will of course have dire consequences and can affect the smooth operation of one’s business in the event an â€Å"event of default† clause is triggered. This of course goes without saying. (c) Legal fees – Breaches of contract, if serious enough, will often lead to litigation and dispute. It is no secret that legal fees can be exorbitant especially when the subject matter at stake runs into the millions. It is therefore important for all parties to involve to think carefully and try to avoid breaches of contract as the price you will pay to remedy the situation will far outweigh any good you can possibly receive from an intentional breach. d) Damage to relationship – It goes without saying that a breach of contract, especially intentional, will sour the relationship between the contracting parties. As it is often said, you should never burn your bridges and having a bad relationship with a commercial partner will not do well for one’s business and should be avoided at all costs. At the end of the day it is common knowledge that contract breaches bring nothing but negative consequences, and as far as possible, parties should try to stick to their contract obligations to the best of their ability. How to cite How Contract Breaches Affect Businesses, Papers

Fraudulent Misrepresentation Lawyers - 3 types of misrepresentation

Question: Discuss about the Fraudulent Misrepresentation Lawyers. Answer: Introduction: As per the present case Don can hold Ports Hotel liable for the loss of his passport and gold chain as the hotel is responsible for safety of their customer and their valuable too. Hotel cant take an excuse that they have written it in every room that The Management will not be responsible for valuables lost if these are not given to the front desk for safe-keeping. Writing such statements cant take away your liability. It is hotels duty for the safety of their customer as well as his / her belongings. They must ensure that no customer should face any issue because of their act or negligence. In our case Dons passport and gold chain were stolen by a burglar in hotel premises only, this shows that hotel didnt have a good security system. Hotel can be held liable under the law of strict liability. Strict liability is a legal doctrine that says a person is liable for loss or damages caused by his / her act or any failure. In the above mentioned case hotel was liable for the safety and security of the guests staying at their hotel, but hotel authority lacked in providing security to the guests. As a result a burglar came inside the hotel and carried out the deed of theft of Mr. Dons passport and his gold chain. This clearly shows that hotel has failed in performing its duty of providing security to the guests (Essays, 2013). In Bass Anne Hendricks v Shangri-la Hotel Ltd (2011) it was said by the plaintiff that Hotel failed to provide effective security to safeguard plaintiffs personal property from defendants staff or other parties. Ring was removed from plaintiffs suit without his consent. No proper action was taken to find out the lost ring even after the complaint. Court held the hotel liable for the theft of plaintiffs ring and court ordered the hotel to pay the amount as compensation to the plaintiff for the loss of his ring from the hotel premises. In current scenario hotel has one possible defense that is of past dealings (Kelly, 2013). It states that Mr. Don was a regular customer of Ports Hotel, whenever he visited Singapore he used to stay at Ports hotel only. So he was already aware about the condition of keeping valuable with the front desk for safety, if kept in room or elsewhere then hotel wont be held liable for that loss. The theft had taken place from Mr. Dons room therefore hotel can this defense in their favor and can remove their liability. Their defense can make Mr. Don equally liable for the loss of his passport and his gold chain as it was his fault that he did not kept his valuable with hotels front desk (Lilly, Barrett, 2013). Ports Hotels Responsibility for injury Ports Hotel cant be held liable for injuries of Mr. Don because they have already applied a masking tape on the glass pane on a window which was damaged and written on it that Do not Open. Even after reading the warning Mr. Don opened that window and as a result of that glass of that window broke down and crashed on him causing him small marks on his forehead. This injury could be avoided if Mr. Don took that warning seriously and have not opened that window. If he wanted some fresh air because of suffocation then he could have called any of the hotel staff to help him out. Hotel is responsible for safety of its guests thats why they marked the broken part of the window and written down the warning on that. In this case negligence is on the part of Mr. Don that he ignored the warning and opened the window which caused him injury. In this situation hotel cant be held liable as they did their duty to inform guests about the broken window. In this situation negligence is done on the part of Mr. Don therefore he cant claim any compensation from the hotel (Essays, 2013) In Butterfield vs. Forrester (1809) defendant was residing in Durby and there he built a pole on middle of a public thoroughfare, no one has given him the right to do so. It was 8 O clock in the evening of August month, and plaintiff was riding on that way, it was dark at that time on the road but the pole was visible from approximately 100 yards. As the defendant was riding rashly and violently he smashed his horse on the pole as the result defendant and his horse both of them fell on the ground. In the judgment of the case court said that plaintiff cant claim damages because he was also negligent on his part. He saw the pole from appropriate distance from where he could stop his horse but because of his negligence the accident took place and loss has occurred. Similarly hotel took proper steps to avoid accidents but Mr. Don negligently did the act of opening the window and as the resulted he ended up causing hurt to himself. So by reading the above judgment passed by the Honorable Court we can come to a conclusion that here also plaintiff that is Mr. Don cannot claim any damages from the hotel. If the situation was slightly different like if the hotel authorities have not written down any warning about the glass and then if any accident had taken place in that case hotel could be held liable for being negligent on their part, for not providing safety for their guests (Findlaw, 2017) Liability of investment loss The investment made by Mr. Don was after seeing the accounts of the Tohs Gems Company. The auditors of the company showed him that they were earning profits from last two years. Relying upon their Mr. Don invested $ 5 million with the company. When after six month the company went into liquidation Mr. Don came to know that it was a fake audited account that was shown to him at the time of investment. The reality was that company was undergoing losses from last 2 years. For the above instance the auditors will be held liable for the fraud. Auditors of the company made a fraudulent representation of their company by showing up fake accounts which was absolutely wrong (Clarke, 2016). In With v O'Flanagan (1936) sale of medical practice took place and vedor demanded 2000 a year for that. When the purchaser signed the contract, the amount was brought down to 250 but the vendor did not told this to the purchaser because vendor was suffering through an illness. In this case Lord Wright MR said that if a statement which is true at the time it was made becomes untrue after certain time then it becomes an obligation for the person who knows it to disclose that to the person who is about to complete that transaction. So it was held that it was misrepresentation on the part of vendor in the above case. In this also auditors knew that they were misrepresenting Mr. Don but they did not disclose the facts to him. They just wanted that Mr. Don shall invest in the company and they could get money. Mr. Don was believing the statements made by the auditor as true and didnt researched about the company more (Essays, 2013). It is the duty of the party who is making an offer to disclose all the true facts about the product which you are selling. Here the company wanted Mr. Don to purchase its share, so we can say that here the company was selling the product to Mr. Don so its the duty of the company that it should disclose all the correct and true facts of the company to the person who is purchasing the share so that he can make up his mind that whether the shares are to be purchased or not. But here the scene was totally different and no true facts of the company was disclosed before Mr. Don which resulted in loss of $ 5 million to him. References Bass Anne Hendricks v Shangri-la Hotel Ltd 2011 SGHC 232 Butterfield v. Forrester, (1809) 11 East 60 Clarke, P. (2016). Fraudulent Misrepresentation Lawyers. Retrieved on 10th January 2017. Retrieved from https://www.legalmatch.com/law-library/article/fraudulent-misrepresentation.html Essays, UK. (2013). Contract Liability. Retrieved on 10th January 2017. Retrieved from https://www.lawteacher.net/free-law-essays/contract-law/contract-liability.php?cref=1 Essays, UK. (2013). Tort Of Negligence. Retrieved on 10th January 2017. Retrieved from https://www.lawteacher.net/free-law-essays/tort-law/tort-of-negligence.php?cref=1 Findlaw, (2017). Negligence. Retrieved on 10th January 2017. Retrieved from https://injury.findlaw.com/accident-injury-law/negligence.html Kelly, T. (2013). When will previous dealing lead to terms being incorporated in agreements. Retrieved on 10th January 2017. Retrieved from https://www.nortonrosefulbright.com/knowledge/publications/77406/when-will-previous-dealing-lead-to-terms-being-incorporated-in-agreements-a-case-note-on-la-rosa-v-nudrill-pt Lilly, R. Barrett, T. (2013). Prior dealings and contractual terms. Retrieved on 10th January 2017. Retrieved from https://www.jws.com.au/en/acumen/item/308-prior-dealings-and-contractual-terms